Marketron's Jeff Haley To Moderate A Panel On Programmatic Trading In Radio At The Radio Show

Jeff Haley

Programmatic buying is the big media buzz phrase of 2014. It is widely adopted in online advertising and expected to represent more than $9 billion in trading this year. Advertisers and their agencies are on record stating that they would like to enable programmatic across their entire media buys, representing as much as 50% of all media spending.

MARKETRON CEO JEFF HALEY will moderate a panel at THE RADIO SHOW on WEDNESDAY (9/10) at 1:15p to look beyond the hype and explore how both broadcast and digital radio can benefit from this impending technological shift.

Panelists:

• CLEAR CHANNEL Pres./Technology and Digital Ventures BRIAN LAKAMP
• JELLI CEO MIKE DOUGHERTY
• OMD U.S. Dir./National Radio NATALIE SWED STONE
• TRITON DIGITAL Pres./Market Development JOHN ROSSO

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