This Week's Merge: We Now Operate In An Era Of Earn

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Social platforms were around long before smartphones, but the rise in the use of FACEBOOK, TWITTER, and others is credited to mobile, and these social apps. They are what drive most of our social consumption today.

At any moment when you look at the top apps used, social media is always well represented. COMSCORE recently broke down top apps used by various age groups.

While FACEBOOK, the big dog, is universally used by all, look at just how much social is being consumed on mobile devices -- especially by the younger end of Millennials. This should scream to everyone driving the social culture for a brand -- it's time to grow beyond FACEBOOK.

MERGE is written to assist radio and records in the social and digital space.

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