KRAP's New Call Letters Get Attention

Talkin' KRAP

COMPUTRAFFIC, INC.'s call letter change of its AM Sports station in WASHINGTON, MO to KRAP has been noted in a profile at the ST. LOUIS POST-DISPATCH.

Owner BRAD HILDEBRAND, tongue firmly in cheek, changed the calls from KWMO to KRAP on JULY 28th.  "We used to kid that some day we would grow up and own KRAP,’’ HILDEBRAND told the P-D's DAN CAESAR. “We used to pretend we were on KRAP.”

He noted that the calls were assigned to an oil rig on the GULF OF MEXICO but the rig was inactive, so he was able to obtain the calls.  He added that he has been looking for qualified local sports talkers but "I just can't find people."

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