Global And U.S. Ad Forecast Upgraded By Carat

Upgraded Forecast

DENTSU AEGIS NETWORK’s financial agency CARAT has upgraded its outlook for 2014 global ad spending. It's also optimistic the outlook for 2015 will be even better.

MEDIAPOST reports, "across most of the 59 national markets it analyzes data for, CARAT now predicts worldwide ad spending will expand 5.0% this year, a two-tenths of a point improvement from the 4.8% expansion it predicted in MARCH. The U.S. market has improved even more. CARAT has revised the U.S. ad expansion to 4.9%, up from a prediction of 4.3% in MARCH."

The company explained the revision using the expression “increased optimism.” DENTSU AEGIS NETWORK CEO JERRY BUHLMANN said, "it’s another indication that the ad industry has firmly pulled out of the global recession that derailed ad spending following the economic crisis in 2008," noted MEDIAPOST.

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