Study Predicts 5 Year Radio Ad Revenue Growth Slowest In Media

A PRICEWATERHOUSECOOPERS study released WEDNESDAY (10/5) said that the coming five years will bring faster media ad sales growth, with the U.S. growing at a slower rate (5.6%/year) than the rest of the world (the ASIA-PACIFIC region is projected for 12%/year growth).

Radio is seen as the slowest-growing media segment, projected at a 4.% yearly growth rate worldwide; the Internet, by contrast, is seen as growing 16% a year (although still rising to just $32 billion, a small percentage of the $477 billion total projected 2009 ad market).

The study suggests the video game segment will grow fastest, doubling in size from $25 billion in 2004 to $55 billion by $2009. Also seen as reviving are music sales, paced by ringtones and digital downloads.

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