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Verge Radio Networks Suit Against Ad Agency Alleges Contract Breach
September 24, 2014 at 3:57 AM (PT)
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VERGE RADIO NETWORKS INC. and MY CLASSIFIED ADS, LLC are suing agency GREGORY WELTEROTH ADVERTISING and GREGORY WELTEROTH HOLDING, INC. in FLORIDA Middle District Court for breach of contract.
The plaintiffs allege that WELTEROTH's companies had an oral agreement to buy a nationwide schedule of radio ads for KUBOTA TRACTOR CORP. and, after the ads ran in FEBRUARY through JUNE of this year, "unilaterally decided to change the material terms" of the deal by changing the stations and time slots involved; the parties agreed, says VERGE, but after VERGE submitted a revised budget, WELTEROTH, the suit alleges, objected and refused to reimburse VERGE for the associated fees.