This Week's Merge: So Much Of Social Is What It Says About The Fans

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Just like Coca-Cola, radio and personality brands have to provide entertainment or utility, something useful that makes fans feel involved and triggers enough emotion that makes them align their loyalty with our brands.

"It requires working every day at earning anticipation and trust on the part of the fans -– it's the ultimate social reputation.

"And once that's accomplished -– the fans start to share our meaningful content (without being prompted), complementing our brands and maybe even increasing ratings."

MERGE is written to assist radio and records in the social and digital space.

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