Taylor Swift Named Key Advisor For 'The Voice'

Taylor Swift On 'The Voice'

TAYLOR SWIFT has been named the key advisor for the current season of NBC's music competition series, "The Voice." SWIFT will serve as the sole mentor for all of the artists on each of the four teams.

The multiple platinum-selling SWIFT's new BIG MACHINE album, "1989," scheduled for release OCTOBER. 27th, has already produced a #1 single, “Shake It Off.”

SWIFT advised each of the performers during the upcoming Knockout Rounds (airing OCTOBER 27th,  28th and NOVEMBER 3rd) on vocal technique, stage presence and the importance of tailoring songs to fit their personalities and strengths. These artists will continue to try and earn the support of their respective coaches, who will be forced to decide who will move on to the live Playoff Round. Each coach will have the opportunity to strategically steal one more artist in the Knockout Round.

Through its first two weeks of the new season, “The Voice” has averaged a 4.0 rating, 12 share in adults 18-49 and 13.2 million viewers overall in “live plus same day” averages from NIELSEN MEDIA RESEARCH, making it the #3 entertainment series and #1 reality series on the Big Four networks so far this season in 18-49.

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