Service Broadcasting/Dallas Ups 'Geo' Cook To Dir./Operations

Geo Cook

SERVICE BROADCASTING Urban KKDA (K104)/DALLAS Brand Manager/PD GEORGE “GEO” COOK has been promoted to Dir./Operations for the media company. COOK succeeds BAY AREA radio and industry legend MICHAEL ERICKSON, who recently passed away after battling lung cancer for three years.

Under a new three-year deal, COOK will lead and develop the content, branding and programming for K104, Urban AC Smooth R&B KRNB, MYK104.com, KRNB.com and SERVICE BROADCASTING’s multiple platforms -- while retaining his existing day-to-day PD duties for K104.

“GEO possesses a unique feel and understanding of pop culture, urban lifestyle and our formats that are unparalleled," SERVICE BROADCASTING owner HYMEN CHILDS said. "Under his direction, K104 has achieved its highest ratings in PPM and our digital platforms have seen record-setting levels of engagement and growth. He has created amazing artist experiences and ‘live and local’ content for our listeners including DEDE in the Morning. GEO’s promotion is well-deserved.”

“K104 and SMOOTH R&B 105.7 are two of the premiere Hip-Hop and R&B platforms on the planet," COOK said. "I am ecstatic about this opportunity to build our brands and lead our talented team to further success and provide greater service to the fast-growing DALLAS-FT. WORTH communities. I want to thank owner HYMEN CHILDS, VP/Dir./Sales STEVE WATKINS, Dir./Marketing FRANCES DAVIS and everyone in our organization for their passion, partnership and support over the past four years and going forward.”

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