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WMG Becomes First Company To Utilize YouTube's Branded Channels
August 23, 2006 at 10:26 AM (PT)
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WARNER MUSIC GROUP has become the first company to utilize YOUTUBE's new "branded channel" feature which allows advertisers to promote products through customised channels on the site. The branded channels will enable advertisers to create sets of web pages that will carry videos, adverts and other content. WMG is using the dedicated channels as a promotional campaign for PARIS HILTON's debut album, "Paris." FOX BROADCASTING has paid an undisclosed amount to appear on the "PARIS" channel to publicise its television drama, "Prison Break."

