Milwaukee Radio Alliance Launches The Elf 100.3 FM And 1290 AM

Ho Ho Ho

At 12 noon (CDT) TODAY (11/3), MILWAUKEE RADIO ALLIANCE will get THE BREW CITY in the holiday spirit, and launch “THE ELF 100.3 FM and 1290 AM. THE ELF is broadcasting nonstop Christmas music on translator W262CJ and on WZTI-A as well as on the interwebs at www.1003theelf.com.

To kick off the holiday season, THE ELF will play “Here Comes Santa Claus” by ELVIS PRESLEY between 10 and 11a, and give away a pair of tickets to DISNEY’s "The Lion King" at the MILWAUKEE THEATRE on NOVEMBER 11th to the 25th caller at the conclusion of the song.

“I lost a bet to an elf and now elves are literally taking over 100.3 FM and 1290 AM until CHRISTMAS. Although I never like to lose a bet, we are proud to be MILWAUKEE’s home for CHRISTMAS music this holiday season,” said VP/GM BILL HURWITZ.

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