Def Jam Ups Rob Caiaffa To VP Marketing

Rob Caiaffi

ROB CAIAFFA has been promoted to VP/Marketing at DEF JAM RECORDINGS by the label's EVP/Marketing CHRIS ATLAS.  CAIAFFA  will be responsible for the creation, development and execution of marketing strategies on behalf of DEF JAM's select roster, reporting directly to ATLAS.

“DEF JAM continues to grow from strength to strength as the most-desired destination for today’s young urban and hip-hop artists,” said CAIAFFA.  “I am proud to work alongside and learn from STEVE BARTELS, CHRIS ATLAS and the great DEF JAM staff.  It is doubly exciting for me to receive this promotion in the label’s landmark 30th anniversary year.”

“ROB is a dynamic marketing executive in charge of one of the most productive and successful artist portfolios in the history of DEF JAM,” added ATLAS.  “Working closely with him in the marketing department over the past three years assures me that this is a worthy advancement for ROB, and an important addition to the DEF JAM management team.”

CAIAFFA has served as Sr. Dir./Marketing & Development, at DEF JAM since 2011, overseeing initiatives on behalf of an artist roster, including JEEZY, LUDACRIS, 2 CHAINZ, YG, AUGUST ALSINA, BIG K.R.I.T., LIL DURK, JADAKISS and BIG SEAN. He began his career as a Marketing Coordinator at INTERSCOPE RECORDS in 2000, and moved to JIVE RECORDS as a Product Manager in 2004. He arrived at DEF JAM for the first time the following year as Dir./Marketing & Development. In 2008, he utilized his experience to establish the BROOKLYN- based CAIAFFIANC consumer marketing consultancy firm, as its founder and president, a company that is still in operation. He returned to DEF JAM in 201, as Sr. Dir./Marketing & Development.  He attended BOROUGH OF MANHATTAN COMMUNITY COLLEGE, where he graduated with a degree in business management.

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