This Week's Merge: How Listening (And Stuff) Makes Social Work

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Being in the moment can have a bottom-line effect.

"Just ask CHEVY. Last week, the SAN FRANCISCO GIANTS may have won the World Series, but it was CHEVY Regional Zone Manager, RIKK WILDE from KANSAS CITY, who won the Internet that night.

"It was WILDE's famous, 'Technology and stuff,' line that lit up TWITTER and had everyone enjoying a moment, in real time. CHEVY found a way to capitalize off this, too!"

Read more in this week's MERGE – written to help assist the radio and record industry in the social and digital space.

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