Buffalo Wild Wings Launches iHeartRadio’s First Branded Station

Is There A Blue Cheese Channel, Too?

BUFFALO WILD WINGS has launched an online radio station, B-DUBS RADIO, in collaboration with iHEARTRADIO, BIZJOURNALS.COM reports. The station streams a mix of sports commentary from syndicated radio personality DAN PATRICK and pop hits from artists such as British boy band ONE DIRECTION and hip-hop star KENDRICK LAMAR.

"We wanted to create our own unique ongoing radio platform that incorporates two of our guests' key passions, sports and music," BUFFALO WILD WINGS VP/Marketing BOB RUHLAND said in a news release. "It's another great way for us to engage our guests outside of our restaurants."

To listen to B-DUBS RADIO, click here.

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