Kassoff Research: What Makes Rock/Alternative Cool For Listeners?

Increasing The Cool Factor

After an in-depth look at the News/Talk format (NET NEWS 11/17), the latest research from MARK KASSOF & CO. turns to Rock/Alternative.

KASSOF writes, "Who we’re calling 'Rock' P1s includes those who name a Mainstream Rock, Active Rock or Alternative station as the one they listen to most; 40% of those who listen to a Rock station most say it 'always' makes them feel cool ... highest of the feelings we tested. Another 33% say listening 'often' makes them feel cool."

But Rock P1s score lower than average for always experiencing many of the other positive feelings tested.

Find the full results here.

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