Kassof: Country P1s Show Pride

Their Pride Is Showing

Researcher MARK KASSOF goes Country TODAY (11/25), and writes, "In terms of the way the station they listen to most makes them feel, Country P1s don’t differ dramatically from listeners as a whole. Their 'my station always makes me feel this way' scores are all within single digits of all P1s. But the overall picture that emerges is a group of listeners who are unusually comfortable and contented with their P1 station. They’re 'happy campers' for sure."

The top 10 terms Country P1s used to describe how their favorite radio station makes them feel:

1. Happy
2. Comfortable
3. Interested
4. Relaxed
5. Satisfied
6. Delighted
7. Cheerful
8. Connected
9. Contented
10. Proud

KASSOF continues, "and they’re more than satisfied. Where Country P1s differ most from listeners as a whole is that their country station makes them feel proud."

How often does the station you listen to most make you feel proud?

"Among formats’ P1s, Country P1s are tied for tops in pride with their Urban counterparts," sums up KASSOF. "Country P1s fall furthest (though not all that far) below average for qualities such as feeling wild, sexy and hip when listening to their Country station. Bottom line, what we find is great satisfaction and pride in their Country values."

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