This Week's Merge: What Your Audience Is Doing When They're Not Listening To You

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Time spent on smartphones continue to grow each year as Americans are now spending nearly 3 hours a day looking at them and playing around.

"And what they are doing in and out of those three hours spent is what we need to learn and understand.

"It can help strategically weave our brands into the time they spend without us.

"We know that emailing, texting, and talking are how they spend some of their time. Those are givens.

"But have you really looked at what they are doing each day socially?"

Read more in this week's MERGE – written to help assist the radio and record industry in the social and digital space.

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