Yahoo! Sports Radio Adds 'Beemer And The Bald Guy'

B&BG

YAHOO! SPORTS RADIO is adding NINEBALL RADIO NETWORKS' BEEMER & THE BALD GUY on JANUARY 4th.  The show, hosted by pro golfer RICH BEEM and radio host SANDY MCILREE, will air SUNDAY mornings 9-10a (ET).

NINEBALL President STEFAN JONES said, "For some reason, golf has never really found a place on terrestrial radio.  The fact is, network and cable TV dedicates a lot of time to golf, and there is a sizable audience with a great demo attached. Plus, and most importantly, this show is really good. RICH is on the ground at the events, offering exclusive behind the ropes access to the tournaments and players. People set an appointment to listen to this show and, in turn, create a great framework for advertisers to get out their message. With that, it made a lot of sense for us to partner with a great network like YAHOO! SPORTS RADIO."

YSR COO/PD CRAIG LARSON said, "We are looking forward to including another great golf program in our 24/7 national lineup, and BEEMER AND THE BALD GUY brings credibility and a unique flavor to the sport."

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