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Kantar Media Reports U.S. Ad Expenditures Increased 0.3% In Q3 2014
Tough Q3 For Radio
December 22, 2014 at 5:15 AM (PT)
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Total advertising expenditures increased 0.3% in the third quarter of 2014 to $33.7 billion, according to data released today by KANTAR MEDIA. During the first nine months of 2014 ad spending grew 2.2%.
“After a relatively robust first half when spend grew by 3.1%, the pace of ad spending slowed during Q3 and a principal cause was Top 100 marketers becoming more restrained with their budgets,” said Chief Research Officer JON SWALLEN. “In contrast, mid-sized advertisers, who are the core of the ad market, continued to supply foundational support and grew their total spending by 6-7% during the quarter.”
Tough Q3 For Radio
Radio dipped during the third quarter. Local Radio ad spending on English language stations was down 6.2% and on Spanish language stations it fell 6.6%.
National Spot Radio fared no better with a decline of 5.3%.
A common outcome for each of these segments was lower spending by retail, financial service and restaurant advertisers.

