WideOrbit Acquires Castfire

Buying Castfire

Advertising management software provider WIDEORBIT has acquired CASTFIRE, which maintains a video and audio publishing platform for on-demand media and supports a range of monetization options, MEDIAPOST reports. The company will integrate CASTFIRE’s publishing service with its own ABACAST Clarity platform, which specializes in streaming, live and on-demand advertising insertion and other monetization techniques for digital radio.

The services will enable digital audio and video broadcasters, streaming radio providers, and podcasters to target and insert advertisements based on criteria including device, geographic location and dayparts, among others, giving  options for managing and monetizing both on-demand content and live streams.

“Interest in on-demand content is skyrocketing, especially for podcasts," WIDEORBIT Founder/CEO ERIC R. MATHEWSON stated. "In response, we acquired the market-leading technology for managing and monetizing on-demand content.”

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