Apple Acquires Music Data Analysis Company Semetric

Apple Acquires Music Data Analysis Company

APPLE has acquired LONDON-based SEMETRIC, a company that analyzes online music data, which could give some hints as to its direction for integrating iTUNES and BEATS MUSIC, it was reported by THE NEW YORK TIMES.  No purchase price was announced.

An APPLE spokesman told THE TIMES: “APPLE buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.'’ The news was first reported early today by the website MUSIC ALLY.

SEMETRIC's MUSICMETRIC service is one of several companies used by record labels, artist managers and others for data about how online music is being consumed.  These services track streaming sites and social media chatter, and sell that information to clients.

APPLE bought BEATS MUSIC last year for $3 billion, and is anxious to present itself as a valuable partner for the music industry. BEATS may be turned into a standard feature on iPHONES and iPADS, as well as working in concert with iTUNES.

Last year, SPOTIFY bought ECHO NEST for $91 million, mostly in stock, while UNIVERSAL MUSIC GROUP announced an alliance with the HAVAS GROUP to collect global music data (NET NEWS, 1/5).

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