Media Audit To Do Live Demo Of Ipsos Smart Cell Phone

It's put up or shut up time. The NEXT GENERATION COMMITTEE, a group of 20 leading radio broadcasters and advertising agencies headed up by CLEAR CHANNEL to evaluate new electronic ratings measurement systems, is meeting in NEW YORK on SEPTEMBER 7th, and THE MEDIA AUDIT/IPSOS SMART CELL PHONE will be publicly demoed for the first time, ever.

According to the MEDIA AUDIT, the system will monitor encoded radio signals, store the data in the cell phone, transmit it to the data center in HOUSTON, where it will be processed and the return data displayed on a computer screen in just 5 minutes. Total time for the demo should be under 10 minutes.

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