Paragon Calls Voltair Use 'Radio's Steroid Era'

Larry Johnson

In a recent blog post, PARAGON MEDIA STRATAGIES Sr. Research Consultant LARRY JOHNSON writes, "Imagine a playing field where a few of the players could tilt the field to their advantage. It’s a common scenario in sports, where some play by the rules and others take steroids for a hidden gain. You’d think that the creator of the field would quickly seek to rectify the situation for a fair game, as pro sports leagues attempt to do. The 'Voltair' black box processor system purports to give radio stations an advantage in the PORTABLE PEOPLE METER (PPM) game, but NIELSEN, the creator and referee of the game, has been relatively mum."

JOHNSON continues, "the Voltair black box processor is a 'PPM booster' that claims to push the encoded signal stronger into the meters, thus increasing a station’s ratings. We’ve heard rumors of this device since last year, but Voltair publically rolled out their system at this month’s NAB convention in LAS VEGAS. I contacted NIELSEN in JANUARY asking about this device and received a 'no comment'.”

Read the full post here.

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