Larry Rosin Asks, 'Can Radio Station Simulcasts Compete On Smartphones?'

Larry Rosin

EDISON RESEARCH Pres. LARRY ROSIN writes in his latest blog post, "Last month at the RADIO DAYS EUROPE CONFERENCE in MILAN, ITALY, I was privileged to present the findings of a unique research project  along with RÜDIGER LANDGRAF of KRONEHIT RADIO in AUSTRIA and GERMAN radio consultant CHRISTIAN SCHALT. It was titled 'Stream Battle' and a unique inquiry.

"We gave 21 women in KRONE's target group a special smartphone that had only four apps available -- SPOTIFY (free version), PANDORA (specially configured to work in AUSTRIA), the station app for KRONEHIT and for their main competitor Ö3. In addition we installed a data-tracking app with the participants' knowledge so we could track their usage."

So, how competitive are radio station simulcasts in the smartphone environment?  Read more here.

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