audioBoom Picks WideOrbit For Ad Insertion Platform

Deal

audioBOOM PLC, the LONDON-based podcast network and app best known for distributing RUSSELL BRAND's podcast, has signed a deal with WIDEORBIT INC. to use the latter's WO On Demand ad insertion platform. 

"WIDEORBIT's digital audio products are built from the ground up on solid, straightforward processes and technology," said LANCE PATERSON, Head of Ad Networks at audioBOOM. "WO On Demand is exactly what we need: a podcast monetization solution designed for resilience that can scale with our expectations for increased traffic as our business expands across the world.... We were impressed by WO On Demand's simplicity of operation. It will undoubtedly save us time in adding and activating new partners and campaigns."

"We are very pleased to be selected by one of the world's top spoken-word audio platforms to help it scale its growth and monetize its valuable inventory," said WIDEORBIT Founder/CEO ERIC R. MATHEWSON. "Interest in on-demand digital audio content is growing at a fast clip and we are focused on offering software solutions that help digital audio outlets take advantage of podcasting's surge in popularity. WIDEORBIT's digital audio product suite will help audioBOOM realize the full value of its audiences by enabling it to serve dynamic, highly-targeted ads in real-time regardless of the device its listeners use to access content."

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