This Week's Merge: The Importance Of Understanding To Be Understood

Lori Lewis

CUMULUS MEDIA VP/Social Media and MERGE author LORI LEWIS writes, "This week I'm going to focus on Habit 5: 'Seek First to Understand, Then to Be Understood' from STEPHEN COVEY's work '7 Habits Of Highly Effective People' -- as it's important in the social space to not expect an immediate return on what you post unless understand the platform, and why users enjoy it.

"In this MERGE, we'll focus on some new data about INSTAGRAM, and why it resonates with Gen Z and younger Millennials.

"It's important to remember the only way to reach anyone socially is by earning the reputation that our content is worth sharing."

MERGE is written to help assist the radio and record industry in the social and digital space.

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