Pandora Rolls Out 'Sponsored Listening'

"Sponsored Listening"

PANDORA's latest engagement-based advertising product, "Sponsored Listening," is now available to all advertisers. The product gives PANDORA users an hour of uninterrupted listening following their engagement with a brand’s video or rich media unit at the beginning of their session.

During the beta testing period for the product, PANDORA reported that Sponsored Listening resulted in a 12% percent lift in brand awareness and a 30% lift in purchase intent for advertisers.

“As the competition for consumer attention continues to intensify, brands are looking for advertising products that can help them create a lasting impression and resonate with their target audiences,” said SVP/Advertising Product Strategy And Sales LIZZIE WIDHELM. “Sponsored Listening enhances our suite of engagement-based advertising solutions by building on products such as Brand Stations, and is another manifestation of our philosophy that what’s good for the listener is good for the advertiser.”

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