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Edison Study Shows Teen Radio Listening Down
September 18, 2006 at 5:58 AM (PT)
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Edison
EDISON RESEARCH's latest study focuses on 12-17-year-olds and finds TSL down 22% since 1993, while TSL among 18-24s is off 24% in the same time frame. 11% of boys 12-17 say they listen to no radio at all, which the research firm calls a "significant increase." EDISON will release more from the study over the next several days at its blog, infinitedial.com.
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