Bicoastal Media Flips KFLY/Eugene, OR and KZZE/Medford, OR To Triple A

Triple A Comes To Town

BICOASTAL MEDIA President MIKE WILSON announced TODAY (8/4) that he has made two station format changes -- KFLY/EUGENE and KZZE (now KYVL)/MEDFORD are now simulcasting the Triple A format.  Former longtime KINK/Portland, OR PD CARL WIDING will be consulting.

WILSON said “After extensive discussions with our managers, it was clear we could reposition both KFLY and KZZE in such a way that our markets and our advertising partners would be the beneficiaries of radio stations that are more balanced in terms of men and women listeners and a have greater impact in Nielsen  Ratings.  The first obvious move was to bring in a programmer who knows more about OREGON music radio than anyone.  With an opportunity this big we had to move fast and it was a no brainer to add CARL WIDING to our team.  BICOASTAL MEDIA is the largest radio broadcaster in OREGON and our goal was to team up with CARL and let him use his knowledge and experience to make our stations the best in OREGON radio”.

WIDING said, “The Triple A format is perfect for EUGENE and MEDFORD.  Working with station Market Managers LARRY ROGERS and BILL ASHENDEN gives me twice the resources and synergies as we fine tune each market to be hyper local and listener focused. These guys have been in OREGON RADIO for decades; our combined knowledge is awesome!”

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