New Media Helps Terrestrial Radio Post Gains

Bridge Ratings

Radio stations that aggressively embrace and market new technologies enhance their competitive position against other terrestrial stations, as well as competitive new technologies. That's the conclusion of a new BRIDGE RATINGS consumer study of current terrestrial radio listeners.

The study included 2000 listeners aged 12-64, and found that 42% of those interviewed said that they were listening to their favorite station more than they were a year ago. Of those, 63% claimed that their total listening experience had been enhanced by the station's website, its Internet stream, or its podcasting ability. 

Check out the study by clicking here.

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