Data Reveals Time Spent Listening In NextRadio App Is More Than Double Traditional Radio And Other Music Apps

Listening Data Released

NEXTRADIO has found that consumers are listening to radio in the NEXTRADIO app nearly twice as long as over-the-air station listening.  New data indicates consumers’ Time Spent Listening is:

• 10.3 minutes in traditional radio
• 8.9 minutes in music apps

NIELSEN’s recent media behavior report points out that more than 93% of Americans listen to radio each week. Diving further, the NIELSEN data shows that the fastest growing device on which consumers listen to radio is a smartphone, with roughly 36% of consumers in the U.S. listening to music through their smartphone.

“Double the listening in NEXTRADIO provides broadcasters with a great message to share with advertisers on the value of offering an enhanced ad on NEXTRADIO.  They now have a platform that engages consumers longer, provides next day reporting and delivers above-average interactivity rates, ” said NEXTRADIO Pres. PAUL BRENNER.

« see more Net News