CBS, ESPN Join iAB's Podcast Upfront

Upfront

CBS RADIO and ESPN AUDIO have joined the INTERACTIVE BUREAU's first podcast upfront presentation to advertisers and agencies, reports REUTERS.

The IAB's upfront presentation will be held SEPTEMBER 10th in NEW YORK; previously, NPR, NEW YORK PUBLIC RADIO News-Talk WNYC-A-F/NEW YORK (its JEROME L. GREENE PERFORMANCE SPACE will be the site of the event), SLATE's PANOPLY podcast network, PODTRAC, and rep firms ADLARGE MEDIA and MIDROLL MEDIA were announced as taking part.

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