KRVO Takes It To 'The River'

After stunting for four days as "K DAVE 103, ALL DAVE MATTHEWS ALL THE TIME," ROSE COMMUNICATIONS flipped KRVO/COLUMBIA FALLS, MT on FRIDAY (9/15) to AAA as "THE RIVER."

BREW MICHAELS is OM of the new sign-on, while DON DARUE -- the veteran KTHX/RENO, NV air talent who also hosts syndicated Americana show "THE RISKY BISQUIT HAYSEED HOOT" -- does mornings. JONES RADIO's STEVE YOUNG is consulting KRVO, which streams at www.1031theriver.com.

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