New Mercury Radio Study Discovers Which Devices Radio Listeners Use Most

A recent study by MERCURY RADIO RESEARCH has uncovered the audio entertainment device usage habits of radio's heaviest users. In a 1000 person national study of men and women 12-54, those who spend the most time listening to radio (the highest TSL) use these devices to receive their audio entertainment:

Radio -- 92%
CD Player -- 79%
Computer -- 66%
Cell Phone -- 37%
Mp3 Player/iPod -- 32%
Satellite Radio -- 17%

Tomorrow morning (9/20) at the NAB RADIO SHOW, MERCURY’s MARK RAMSEY and HARVE ALAN will be presenting "What Is And What’s Next," the findings of their independent national study which the companty promises will unveil never before released information that illustrates the state of the radio industry and where it is headed.

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