Mid-West Family Launches 'US 92.7' With 'Brian And Kellie'

Springfield, IL Has A New Country Station

Former SCRIPPS Country KFDI/WICHITA morning co-hosts BRIAN PIERCE and KELLIE MICHAELS, known as “BRIAN AND KELLIE” (NET NEWS 6/10) are not only back home in SPRINGFIELD, IL, they’re the featured attraction on MID-WEST FAMILY’s just-launched Country outlet, WUSW (US 92.7). It’s a return to the market for the married duo, who previously hosted wakeups on AC WNNS in the 90s.

The flip to US 92.7 came about after MID-WEST moved Rock WQLZ/SPRINGFIELD from 92.7 to 97.7, formerly Active Rock WLCE, then took WQLZ Country with plans for a call-letter change to WUSW.  MID-WEST FAMILY/SPRINGFIELD GM MARK BIRTCH tells ALL ACCESS that KELLIE MICHAELS will pull double duty at US 92.7, handling programming chores in addition to co-hosting mornings. Market vet ASHLEY BLAKE will handle 12n-4pm (CT); with BRAD ALLEN hosting 4pm-9pm.

“SPRINGFIELD is a huge Country market, but has been looking for a station that loves and respects not only new Country, but also the hits that put the format on the map,” said  BIRTCH. “We are pleased to provide that station to this market’s enthusiastic fans. And with BRIAN AND KELLIE in the morning, we will not only give them the music, but we will connect them to their favorite artists and to the wide variety of events and activities here in SPRINGFIELD.”

 Stream WUSW here.

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