This Week's Merge: Exceed Expectations And Make Your Radio Station Matter

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "While various radio stations have caught on to what it takes to build social value, there's still a concern about the amount of status updates, tweets, Instagram photos and snaps being repurposed as recorded promos.

"It's understandable that stations want to use social media to promote where you are, what you're doing, and what you're giving away.  But our approach should never emulate that of traditional media (on-air, billboards, direct mail, etc…).

"And this week's MERGE hits on one of the biggest reasons why."

MERGE is designed and written to help assist the radio and record industry in the social and digital space.

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