Alpha Media KDES/Palm Springs Now Country As 'The Bull'

Say Hello To 'The Bull'

ALPHA MEDIA has flipped Classic Hits KDES/PALM SPRINGS, CA to Country, launching as “98.5 THE BULL," and branded as “A contemporary Country station playing new Country music.” “If STAGECOACH [FESTIVAL] had a radio station it would be 98.5 THE BULL; it’s a perfect fit.” said ALPHA EVP/Programming SCOTT MAHALICK. THE BULL kicked off its new life as a Country outlet with “This Is How We Roll” from FLORIDA GEORGIA LINE.

“We’re so excited about adding a new and fresh Country format to ALPHA’s already fantastic platform of COACHELLA VALLEY radio stations,” added Market Manager TRICIA BASTIDA. MAHALICK tells ALL ACCESS the search is on for all on-air positions, including part-time/weekend slots. Send materials here.

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