WXPN/Philadelphia Partners With Slacker Radio For New Online Station

Symbiotic Partnerships

UNIVERSITY OF PENNSYLVANIA Triple A WXPN/PHILADELPHIA is teaming with online music service SLACKER RADIO for a new station launching on OCTOBER 1st that showcases WXPN’s “Greatest Year in Music” campaign.

The “Greatest Year in Music” station will feature seven-song segments devoted to music from individual years based on WXPN’s current “Greatest Year in Music” on-air and online campaign.  These will be introduced by WXPN DJs and enlivened by audio of news actualities from that year, with a new segment added each weekday throughout the month.

WXPN has recently been noting the year of release for much of the music it plays, and asking listeners to weigh in on what they think is “the greatest year in music.”  A dedicated page at its website provides extensive music examples, commentary and information about specific years, albums, artists and more. In NOVEMBER, WXPN special programming will highlight the year (and years) that resonated the most.

Assoc. GM/ Programming BRUCE WARREN said, “It is highly unusual for a public radio station to partner directly with a commercial, online music service in this manner. The folks at SLACKERr are huge fans of and supporters of public radio. This collaboration will provide a tremendous brand extension opportunity for WXPN, and SLACKER RADIO listeners will enjoy the kind of innovative music content and programming that WXPN is known for. Simply put, both WXPN and SLACKER have a huge love for music, and together we’re building a unique experience that will get this music presented in this way to more people.”

"We are enormous fans of WXPN and their take on radio -- hand-crafted, intelligent and with a distinctive editorial voice,” said JACK ISQUITH, SVP/Content and Programming at SLACKER RADIO. "SLACKER is thrilled that WXPN recognized our cutting edge technology platform and our highly engaged digital audience, to amplify “The Greatest Year In Music."

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