EftMega Launches Digital Store For Unsigned Artists

EFtMega: A Digital Alternative

NEW YORK-based rock drummer and former music executive EVAN BAKEN will launch EFTMEGA, a new, artist, consumer-friendly digital music store that seeks to be the go-to destination for all things independent, including metal, punk, emo, hardcore and more.

EFTMEGA, described as "a middle-finger solution to the music business," is looking to provide a new platform for artists to sell music, retain rights, and control exposure and will offer consumers a discovery system that properly connects fans to music and creates a meaningful engagement with the artist .

With plans to sell only complete albums, BAKKEN says, "I think a large part of the music population of fans and artists are being ignored. The shit that I love is being lost under the drama of streaming services competing to lose less money. Their models have yet to deliver what they claim. We don’t need more of the same. We need a simple and effective way of compensating artists and connecting them with fans, and I believe wholeheartedly that EFTMEGA will do that. Music is personal. Albums are essential."

EFTMEGA's detailed seven-point plan is as follows:

1. We only sell albums

2. Every album sells for $6.25

3. Artists get $5 of each sale

4. We rank every artist by effort so working hard gets you more exposure that costs nothing

5. We categorize every artist by scene

6. Every release is unsigned or licensed by a label (hence artist-owned)

7. There are no commitments or exclusives

Here is EFTMEGA's statement of purpose:

"We are, fundamentally, a music store. However, we only sell music that is provided to us by artists directly, or by labels whose artists retain ownership of their masters. We are not anti-label, we are simply pro-artist. Think of us as a musical farmer’s market.

"What we are proposing is a way for bands to connect with an audience and get meaningful visibility by ranking them in order of effort. Those that put forth the most effort to further their career get the most exposure on our website. Put in the effort and you will see maximum results. It can be that simple."

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