Arbitron Unveils "21+ AQH Audience Composition Report" For Beer Industry Guidelines Compliance

Today at the NAB convention, ARBITRON unveiled the "21+ AQH Audience Composition Report," a new web-based audience information service providing advertisers, agencies and radio stations with ratings information that clearly defines whether the audience to a particular radio station meets the beer industry’s guidelines for advertising.

The report comes as the BEER INSTITUTE has established guidelines to limit beer advertising on radio to stations and dayparts on which 70% or more of the audience is 21 years of age and older. The web-based system profiles the age 21+ average quarter hour audience composition of individual stations for standard dayparts, as well as hour-by-hour. Data for the 21+ AQH Audience Composition Report will release at the same time as ARBITRON respondent-level data.

ARBITRON is providing this service at no additional charge to its current subscribers. Any subscriber to the Radio Market Report in any ARBITRON Radio Metro will have free access to the service.

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