'Rare Country' Taps Laurissa Phillips For Chief Creative Officer/GM Duties

Rare Country

Newly-launched Country lifestyle and music website, "Rare Country," a subsidiary of COX MEDIA GROUP's Rare.us, has tapped talent and production executive LAURISSA PHILLIPS for Chief Creative Officer/GM duties. PHILLIPS will be dually-based from ATLANTA and NASHVILLE and will be responsible for daily creative and strategic oversight of the website. Her previous experience includes publicity, marketing, production, editorial, and talent placement for clients that range from ABC NEWS and COCA-COLA to COX MEDIA GROUP, CMT-TV, and MTV NETWORKS.

"'Rare Country' takes pride in catering to passionate Country music fans using both original editorial and artist-driven social content," explained PHILLIPS. "Our ability to share our content across Rare's vast social media and digital properties is a giant opportunity for the Country music industry to reach an even wider audience, and I'm excited to be a part of the 'Rare Country' team."

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