This Week's Merge: It's All About Paying Attention

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "NBC's 'Dateline' did with its socially savvy viewers is what it looks like to take your station's social efforts to another level -– super-sized personalized acknowledgment.

"To fans -– feelings are fact. And they will always remember how Dateline and its correspondents made them feel.

"Will they watch more because of personalized acknowledgment?

"Maybe, maybe not. (Dateline's ratings do continue to rise.)

"But fans will never stop talking about it, lending to the power of word of mouth that inspires other people to tune in."

Read this week’s MERGE and consider how you can create 'holy crap' moments for your audience.

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