eMarketer Finds Growth In Time Spent On Mobile Devices Is Slowing

New Study

A new survey from eMARKETER finds that while Americans are spending an increasing share of their time on their mobile devices, that growth rate is slowing considerably.

“As the data shows, a large majority of American adults are already using mobile devices,” said eMARKETER Forecasting Director MONICA PEART. “This means there will be fewer new smartphone and tablet users added each year. Also, the number of activities currently possible on mobile devices limits the amount of time a user can spend per day. For these reasons, growth in the amount of time spent on mobile devices will slow down significantly.”

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The report notes that, "with respect to adults’ listening habits, time spent with traditional radio will hold relatively steady for the next two years, declining by 1 minute in 2015 to 1 hour and 27 minutes. In 2016, it will decline by another 2 minutes. Digital radio will more than make up for those declines, rising by 3 minutes in 2015 to 51 minutes. In 2016, adults will spend an average of 54 minutes listening to digital radio."

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