Avicii Releases Interactive Instagram Comic, Tweaks Deadmau5

Avicii's 'Instagraphic' Novel

AVICII just launched an interactive graphic novel on INSTAGRAM, dubbed, "AVICII Begins."

In it, he tells the story of Dr. Hush, an evil super-villain that enslaved the world and banned all music. The viewer's mission is to infiltrate his broadcasting station and play the last remaining song in the world to awaken the people.

The story uses INSTAGRAM’s tagging functionality to let the reader decide how the story unfolds. So where do you want to go? Up on the rooftops or underground? Make your decision @Avicii_begins on INSTAGRAM.

The website WE GOT THIS COVERED reports that some of the artwork in the story “takes a jab at DEADMAU5 … The silhouette of JOEL ZIMMERMAN's MAU5HEAD trademark is unmistakable, and the line on the marquee above him is directly copied from a FACEBOOK post that he made to insult AVICII's 'Wake Me Up' all the way back in 2013.”

Link to campaign here.

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