New Report Finds Digital And Mobile Keep Growing Their Share Of Local Advertising

Growth

Digital and mobile continue to set the pace in growing their share of local advertising. MEDIAPOST reports, "In 2014, $900 million or about 21% of the total spend in mobile targeting local audiences came from local advertisers. By 2019, total mobile spend by local advertisers will grow to $6.5 billion or about 36% of the total spend in mobile targeting local audiences."

The report cites a statistic from BIA/KELSEY, showing the INTERACTIVE ADVERTISING BUREAU’s Local Buyer’s Guide expects that "Advertisers will spend a total of $139.4 billion on local advertising in 2015. Online and mobile make up the two biggest portions of that spend -- at 11.5% and 4.8%, respectively. By 2019, local advertising spend is predicted to equal $157.7 billion."

“What it means to be a marketer today is very different from what it meant to be a marketer even three to five years ago,” IAB Sr. Dir./Mobile Marketing and Excellence JOE LASZLO said. “Marketers can’t just be focused on the “art” of marketing, but also need to focus on the tech side/science side of marketing, in smaller businesses especially.”

« see more Net News