Alan Taylor Sues Time Inc. Over 'The Drive' Trademark

Taylor

Syndicated "THE DRIVE WITH ALAN TAYLOR" host ALAN TAYLOR has filed suit against TIME INC. for naming its new auto website "THE DRIVE."  The dispute between TAYLOR (real name ALAN MASTERS) and his ENTERTAINMENT RADIO NETWORK against the publisher was initially reported last month by the NEW YORK POST (NET NEWS 9/18).

TAYLOR contended that he had been working with TIME INC. on attracting auto advertising, including an ad insert for JAGUAR and a $500,000 schedule for MASERATI in SPORTS ILLUSTRATED's annual swimsuit edition, in exchange for show promotion, then discovered recently that the company planned to name the new website THE DRIVE.

The parties traded offers over the name that were not close, and TAYLOR, as an individual and as ENTERTAINMENT RADIO NETWORK and BENCHMARK ENTERTAINMENT LLC, has now filed suit in U.S. District Court in OREGON, alleging trademark infringement (ERN filed for a trademark for "THE DRIVE" on AUGUST 11th and claims use since FEBRUARY 2013; TIME filed its own trademark application on SEPTEMBER 22nd for use for a website), unfair competition, and unjust enrichment.

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