Coleman Insights Launches FACT360 Strategic Music Test

New Music Test

COLEMAN INSIGHTS launched a new service for the radio industry -- the FACT360 Strategic Music Test. The new online music testing takes advantage of the latest sampling techniques and data collection capabilities while also utilizing the highest levels of quality control. FACT360 helps radio stations build the most appealing and strategically on-target libraries possible.

FACT360 Strategic Music Tests use multi-methodological recruitment via landlines, mobile phones and online and then sends qualified respondents to online surveys to provide their feedback about music. The approach allows COLEMAN INSIGHTS to utilize better samples than other music testing offerings and deliver its services at a more competitive price point than in the past.

“After more than two years of testing, we are very excited to introduce a new version of our leading library testing service,” Pres./COO WARREN KURTZMAN said. “The needs of the radio industry are changing and we’ve worked hard to stay on top of the trends when it comes to music research and sample recruitment. More than 90 percent of our library testing clients have already transitioned from FACT to FACT360, giving us confidence that it is now time to share with the rest of the radio industry how we provide programmers with data-driven strategies that help them make the right decisions about the songs they play.”

Additional details about FACT360 Strategic Music Tests, including a video reviewing its development and benefits, are available at www.ColemanInsights.com/FACT360. KURTZMAN has also posted more info about the launch on the company blog.

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