WYEP/Pittsburgh Succeeds With Novel Fundraising Approach

Community Support

PITTSBURGH COMMUNITY BROADCASTING Triple A WYEP has tried something a handful of other public stations are doing this fall to eliminate many hours of pitching on-air.  

The station did a three-week run of prerecorded messaging letting listeners know to give before the deadline date to avoid the traditional fall fundraiser on-air. They ended up only having to do 11 hours to reach their goal. In fact, they raised a lot more money overall, compared to last fall.

Station MD KYLE SMITH said, “Our sustaining members before the drive were about 41% -- I expect that percentage to rise quite a bit after this drive.”

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