Metro To Offer Three New Demo-Based Ad Networks In 2007

METRO NETWORKS will offer three demographically distinct networks for advertising purposes alongside its existing broad-reach network, effective JANUARY 1, 2007. The new networks will be the "Mobile Male Network" targeting "on-the-go men in METRO NETWORKS' top markets," the "Active Female Network" reaching "mobile, on-the-go females from every stage of life and psychographic," and the "Opinion Leader Network" reaching "affluent decision makers during peak drive times." METRO will also add an internal proprietary inventory management and scheduling system enhancement project to control inventory and station rotations.

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