This Week's Merge: Radio Talent Matter – Just Listen To The Socially Active Audience

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "There was yet another moment this week that served as a reminder of the value of radio talent and of social. Watching the explosive social reaction to the return of JACK DIAMON to the D.C. airwaves was exciting.

"Let us never forget what radio can do that the pure plays and other jukebox-type distractors to our industry cannot. We have talent -- whether live, voicetracked, or syndicated -- that have the opportunity to make fans feel something every day.

"And merge talent with social, were making the fan journey a much cooler one to talk about."

MERGE is designed and written to help assist the radio and record industry in the social and digital space.

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